


Not only should we rethink what we need to do in a post-COVID-19 world (i.e. Reframing the future of our categories and go-to market business models, as well as our priority consumer targets and how their needs have shifted.2021 will bring a chance for businesses to hit the reset button, an opportunity which encompasses:
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Economic predictions show growth starting in the 4 th quarter of this year, which means that while we look to make it through 2020, we also have the once-in-a-decade opportunity to rethink how to win moving forwards. Some people will choose to get on cruise ships, while others will disinfect every box that comes inside their house for months to come.Īs a result, we will continue to ride this wave of uncertainty in 2020, with brands shifting direction and signalling support and safety for their consumers. Everyone uses their own risk-reward algorithm to figure out what makes most sense for their own lives.

If you or a loved one is going through a difficult time, you’re not alone. Who knows, you may even inspire them to take a fresh look at their circumstances too! The simple truth is that life is more fun when we do it together. Ask them to be a participant, so you can get feedback once you start implementing activities. Whatever your goal is, and whatever your plan - loop a trusted friend into it! Ask them to step in if they see you straying off course. Try scheduling weekly facetime dinners, or make your sister her favorite cake and deliver it to her door! If you’ve decided that becoming closer to your family is the thing that would make coronavirus the best thing to ever happen to you then create a plan around that goal. If you want to spend that time on the couch, that’s okay! You have permission to take this time and discover what will make this season most profitable for you. There are some people who have extra time on their hands for the first time in 20 years. “How can I make this obstacle the best thing that has ever happened to me?”Įveryone is different, and everyone moves forward in their own way. How can you make this concept work for you? It takes us from a position of a victim of our circumstance, to a proactive fighter for our own peace and happiness.

There’s freedom in asking the tough questions! When we ask ourselves this, it gives us the freedom to look on the positive side and see what we need. “How can I make this obstacle the greatest thing to ever happen to me?” We know better than anyone that our feelings and circumstances can be challenging, and it can be difficult to see another side when you’re in the thick of it. 2020 hasn't been what any of us expected, so the change of seasons may be just what we all need! Just as you would replace a photograph in an old frame, human beings have the ability to take any situation and choose to see it in a different context.
